Showing posts with label unethical behavior. Show all posts
Showing posts with label unethical behavior. Show all posts

Wednesday, February 26, 2014

Does Money Make You Mean?

I've previously written about studies by social psychologists Dacher Keltner and Paul Piff that show that wealthy people are less helpful and more likely to engage in unethical behavior than people of average means. TED has released an entertaining 16-minute talk by Dr. Piff discussing and showing video of some of these studies.


Although I find the studies, in the aggregate, quite persuasive, I'm less impressed with Dr. Piff's suggestions for change. In fact, they illustrate some of the limitations of social psychology as a discipline.
  • Dr. Piff recommends priming prosocial concepts—he calls them “nudges”—to encourage prosocial behavior. Such prompts are not very common in a capitalist society, and their effects are likely to be temporary, since they are certain to be drowned out by prompts that encourage selfish behavior, such as those contained in advertising.
  • Like most psychologists, he advocates an individual solution to encouraging helpful behavior, when the real problem is structural. Changing rich people one rich person at a time is a slow process, especially when you're asking them to swim upstream against the influence of their culture.
  • His suggested solutions are directed only at symptoms of the problem, such as failure to help people, and do not address what he identifies as the cause of the problem, social inequality, which, as he says, continues to increase.
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Monday, August 26, 2013

Me First

The evidence of increasing wealth inequality in the United States, combined with self-interested attempts by the organized rich to deny a financial safety net to the poor, have led researchers to examine differences in the psychological cultures of people of different income levels. Social psychologist Paul Piff and his colleagues have proposed that wealthy Americans are less helpful than their middle class or poor fellow citizens.

Despite some highly publicized counterexamples, rich people donate a smaller percentage of their income to charity than poor people. In a 2001 survey, the Independent Sector found that families earning less than $25,000 per year give away on average 4.2% of their incomes to charity, while those earning more than $75,000 per year give away 2.7%. In a series of four laboratory experiments, Piff and his colleagues found upper class participants to be less generous, trusting and helpful than lower class participants. A new set of seven studies by Piff and others both broadens the evidence for upper class selfishness by examining the relationship between social class and ethical behavior, and looks more carefully at the reasons for it.

That part of Piff's research that has captured mass media attention is two studies of class differences in driving behavior. As one blogger put it, “Rich people are more likely to drive like assholes.” In these studies, observers surreptitiously watched whether drivers illegally cut off other cars at an intersection, or illegally cut off pedestrians in the crosswalk. Cars were classified into five categories of status depending on their age, make and appearance. (Observers were able to do this with high levels of agreement.) The results are shown below, and were statistically significant.


Of course, the conclusion that rich people are more likely to behave illegally depends on there being a high correlation between people's personal wealth and the value of their car. The authors cite one source for this plausible assertion; I have not yet been able to track it down.

The remaining five studies were laboratory experiments which compared the willingness of students of different family income levels to engage in mildly unethical behaviors such as helping themselves to candy intended for children, cheating in an experimental game, or reporting greater willingness to engage in unethical behaviors at work. An important purpose of these studies was to look at the relationship between these behaviors and a measure of favorable attitudes toward greed, i.e., “Overall, greed is moral.”

In all five studies, upper class participants showed greater willingness to behave unethically. The measure of greed also predicted unethical behavior. More importantly, the relationship between social class and unethical behavior was mediated by greed. That is, the relationship between social class and misbehavior was no longer significant after statistically eliminating the effect of greed.

To further demonstrate the mediating role of greed, Piff primed the idea that greed is good by asking participants to list three social benefits of greed. Not only did students given this prime endorse more unethical behaviors, but the differences between the social classes disappeared. That is, the lower and middle class students endorsed just as many unethical behaviors as the richer students after completing the “greed-is-good” exercise.

Piff's explanations for his results is that wealthy people are not dependent on others to meet their needs and have better resources to cope with unanticipated costs of unethical behavior, i.e., they can better afford a traffic ticket. Their privileged situation encourages goal-directedness, self-centeredness, and lack of concern for others--an attitude of entitlement. The results are social values that view greed as positive, and that in turn lead to less helpful and more unethical behavior. Piff mentions economics education as an additional factor that may encourage upper-class greed.

Since Piff's subjects were college students, I'm surprised he didn't mention parental modeling as a contributing factor. In my view, unethical behavior is deeply embedded in the capitalist system. Adult endorsement of greed may be part of an attempt to justify past selfish and unethical behavior in the workplace, behavior which is perceived as having been required for career advancement, or even to keep one's job.

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Sunday, April 22, 2012

Class Acts

The number of Americans living below the official poverty line is at its highest level in decades. On the other hand, our political leaders are drawn from those Americans who are highest in socioeconomic status. The average wealth of members of Congress is $13.2 million in the Senate and $5.9 million in the House. Eleven percent of Congress are in the top 1% of the income distribution. These Congresspeople are considering taking serious steps to dismantle the social safety net that is critical to the survival of an increasingly large number of poor Americans. What can social psychology tell us about differences in the attitudes of rich and poor Americans toward personal responsibility, and about differences in their willingness to help those in need or to deliberately hurt other people?

A recent series of experiments by social psychologists led by Dacher Keltner at the University of California at Berkeley have studied the psychology of social class. First, a word on how social class was measured. In some studies, it was measured objectively by asking participants to state their own (or their parents') income and educational attainment. Subjective social class was measured by asking participants to place an “X” on one of ten rungs of a ladder representing their status compared to others. Finally, in some studies, social class was manipulated by having participants to write an essay comparing their own life to that of either a rich or a poor American. Comparing yourself to the poor makes you feel richer, while comparing yourself to the rich makes you feel poorer. These different approaches produced generally consistent results.

Explanations of human behavior can be divided into personal causes (some characteristic of the behaving individual) or situational causes (some aspect of the social environment). How do the rich and the poor explain economic inequality? The Berkeley group hypothesized that since poor people have fewer resources, they exert less personal control over their own outcomes, and they see inequality as more a product of situational forces than the rich. Keltner and his colleagues called their participants' attention to inequality in this country by presenting statistical data. Participants were then asked to rate the importance of twelve explanations of inequality. Some of them were personal (talent, hard work) while others were situational (inheritance, discrimination). These studies also included a measure of personal control over one's own life.

As expected, upper class participants gave more personal explanations for wealth and poverty, and the relationship between social class and social explanation was mediated by feelings of personal control over one's own life. (See my earlier post on I. Q. and prejudice for an explanation of how mediational hypotheses are tested.) Subsequent studies showed that these tendencies to explain behavior as personally or situationally caused apply to other outcomes in addition to economic inequality. If members of economic and political elites believe they have earned their favorable position, and that poor people fail because they lack positive traits, will they be more willing to eliminate social programs that to help the poor?

Do upper and lower classes differ in helpfulness? The Berkeley group proposed that, because the poor depend more on other members of their community for help in times of crisis, they would be more sensitive to the needs of others, more compassionate, and more helpful. An alternative possibility is that because the poor have less, they will be more reluctant to give it away and will be less helpful. In one of their studies (called the “dictator game”), participants were given ten points (later to be exchanged for money) and allowed to split them however they chose between themselves and an anonymous partner. Lower class participants were more generous to their partners. In another study, people were asked how much of one's income a person ought to donate to charity. In this study, social class was both measured objectively and manipulated (by having them compare themselves to the rich or the poor). The results are shown in this chart.


The lines labeled lower and upper class rank refer to the manipulations of thinking about the rich or the poor respectively. High and low social class refer to their objective status (family income and education). Using both measures, the poor were more generous. This finding corresponds to real world studies which consistently show that poor people donate a higher percentage of their income to charity than rich people.

One study tested the hypothesis that the helpfulness of the poor is mediated by compassion. Compassion was manipulated by showing a short film about child poverty or a neutral film. Participants were later given an opportunity to help a fellow student in distress. When shown the neutral film, lower class participants were more helpful than upper class participants. When the compassion-inducing film was shown, there was no difference. The rich were capable of being helpful when reminded of the need to be compassionate. However, the poor appeared to be spontaneously helpful.

Might the upper class's lack of helpfulness also mean that they are more likely to behave unethically for selfish reasons? The Berkeley group did seven studies of social class differences in unethical behavior. When most Americans think about criminal behavior, they think of lower class street criminals whose behavior is heavily publicized by the media. However, the researchers expected the rich to endorse greed as a legitimate motive and behave more unethically than the poor. Two of the studies were observations of drivers. Wealth was measured by the monetary value of their car. Drivers of expensive cars were more likely to cut off other drivers at a four-way stop and to fail to yield the right of way to pedestrians—both illegal under California law.

In other studies, upper class participants took more candy which, if they hadn't taken it, would have been given to children; cheated more on a laboratory task in order to win a monetary prize; and reported greater willingness to lie, steal and behave unethically in hypothetical scenarios. Finally, the authors demonstrated that the unethical behavior of the rich was mediated by greed. Greed was manipulated by asking some participants to list three reasons why greed might be a good thing. Others completed a different list. They then filled out a measure of willingness to endorse unethical behaviors on the job, such as borrowing money from the cash register overnight. When greed was primed, lower class participants endorsed as much unethical behavior as wealthier participants. Without the greed prime, the usual social class differences were obtained.

These studies are impressive both in number and consistency. Obviously, none of these behaviors rise to the level of the recent financial crimes that have cost middle class Americans billions of dollars. But at the very least, they suggest that mass media stereotypes of the rich and the poor need adjustment. In my last post, I reported studies showing that the decisions made by our political leaders correspond most closely to the preferences of the rich. When the wealthiest Americans decide the future of the country during a long recession, they seem almost certain to increase inequality--a problem that has already gotten far out of hand.

Thursday, April 12, 2012

Bending the Curve

The United States is number one among industrialized countries in income inequality. Right now, our wealth distribution is more unequal than at any time since the 1920s.

I believe that inequality is one of the most important dimensions that separates societies that work well from those that don't. One way societies break down is when people cheat. In an unequal society, the stakes are higher. The differences between the lives of rich and poor people are greater, and the social safety net protecting the poor is, well, porous. In this competitive environment, some people may decide the end justifies the means and behave dishonestly. Two recent studies support this reasoning. Unfortunately, American white collar criminals don't usually volunteer to be studied by social scientists, so we'll have to settle for college students (some of whom will no doubt “grow up” to be white collar criminals).

A new study by Lukas Neville examines a ubiquitous form of academic dishonesty, plagiarism—specifically, purchasing research papers over the internet. Google Correlate publishes anonymous summaries of the frequencies with which various search terms are used, aggregated by state. Neville measured six queries such as “buy term papers,” used between 2003 and 2011. States were ranked for inequality using the standard economic measure, the Gini coefficient. The analysis factored out common sense control variables such as the number of college students in the state. The result was a significant positive correlation between state level inequality and dishonesty—the greater the inequality, the greater the attempted plagiarism. Income inequality accounted for about 10% of the variance in this form of cheating.


Neville's study also measured generalized trust using questions such as whether “most people can be trusted,” taken from six state-level surveys. Trust was negatively related to both inequality and dishonesty. A mediational analysis suggested that trust mediates the relationship between inequality and cheating. (See my earlier post on IQ and racism for an explanation of how mediational hypotheses are tested.) Although correlation does not imply causation, the data are consistent with this interpretation: In an unequal society, people don't trust their peers to behave honestly. Therefore, they themselves decide to cheat, either in conformity to what they perceive to be a norm of dishonest behavior (“everybody does it”), or to protect themselves from other cheaters (“if I don't plagiarize, my grades will suffer”).

A recent experiment by Gino and Pierce also found a relationship between inequality and cheating. In this study, the authors created inequality before the experiment began by conducting a lottery in which half the participants were randomly given $20. For purposes of this study, those who got $20 were called "rich" and those who did not were "poor." The students then performed a task in which one of them attempted to solve anagrams for monetary prizes, while another graded the solver's performance. Graders could cheat by incorrectly reporting their partner's score. The researchers were able to detect any dishonesty. Since each student was randomly assigned a partner, there were four types of pairs: rich solver-rich grader, rich solver-poor grader, poor solver-rich grader, and poor solver-poor grader.

Most of the cheating occurred in the two conditions of unequal wealth. In the rich solver-poor grader condition, the graders attempted to hurt the solvers by understating their performance. In the poor solver-rich grader, helpful cheating occurred. The graders overstated the solvers' scores. The authors (correctly, I believe) interpreted these results as a confirmation of equity theory. The initial lottery violated an implicit norm that all experimental participants should be paid equally. Equity was restored by taking money away from the “rich” or giving more money to the “poor.”

This study is less relevant to the consequences of income inequality than the plagiarism study, since the inequity resulted from a specific event (the lottery) and the cheating was intended to hurt or help a specific person (the beneficiary or the victim). While it is important that specific inequities be corrected, I believe income inequality results in a more general dishonesty in which the beneficiary is oneself, there is no specific intended victim, and the victims are always hurt. Examples would include cheating on your income tax, burying hidden charges in contracts (“gotcha!”), or lying in political advertisements. After 40 years as a college teacher, I'm well aware of how internet plagiarism has eroded the quality of campus life. Would there be less of it if college students graduated with less debt and were more confident they could get a good job after graduation?