Saturday, October 18, 2014

"Fetch!"

The Willie Horton ad used by George H. W. Bush in his 1988 presidential campaign is considered to be one of the most effective political ads in U.S. history. It's also the prototype for the use of symbolic racism in political campaigns. Brad Ashford is a Democrat running for Congress in Nebraska's 2nd District. The National Republican Campaign Committee is spending $170,000 to run the following TV spot in support of his opponent, incumbent Lee Terry.


The ad is technically correct. Nikko Jenkins was released from prison under a Nebraska law that allows early release for good behavior, and went on to murder four people. Ashford supported this law while a member of the state legislature--as, presumably, a majority of Nebraska politicians did.

To call this an example of "dog whistle politics" may be to credit it with more subtlety than it actually shows.

By the way, the U.S. held 2.23 million people in prisons and jails in 2012, seven times the number in 1972, and by far the highest rate of imprisonment in the world. It will be difficult to reduce these numbers if politicians who vote for prison term reductions are held responsible for any recidivism that results.

You may also be interested in reading:

Dog Whistle Politics

Another Dog Whistle

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