To present this study, I need to talk
about subliminal priming. First of all, priming refers to the
process by which a recent experience increases the availability of a
concept. For example, if you had recently seen or heard the word
“eat” and I asked you to fill in the blank in “S O _ P,”
you'd be likely to say the word “soup.” But if you had recently
seen the word “wash,” you'd fill in “soap.” Subliminal means
below the level of conscious awareness. Priming can occur
subliminally as well as consciously. For example, if I showed you a
picture on a computer screen for 4/1000 of a second, you'd see a
flash of light and be unable to identify the object in the photo.
But it might influence your behavior. In one study, researchers subliminally primed photos of smiling or angry faces, followed by a
picture of a Chinese ideograph (or letter). Participants were asked
how much they liked each ideograph. Those ideographs primed with
happy faces were liked more than those with no prime, and those
primed with angry faces were liked less.
Priming can have socially important
consequences. Priming the concept of money causes people to work
harder on difficult tasks, but to be less helpful to other people and
donate less to charity. In 2008, when white students from Florida
were shown a subliminal prime of a confederate flag, they indicated
they were less likely to vote for Barack Obama (but not any other
candidates).
The studies by Weinstein and her
colleagues attempted to measure whether people experienced conflict
between their implicit and explicit sexual orientation. The measure
of implicit sexual orientation—the tricky part—involved
subliminal priming. Subjects were shown slides of four words (“gay,”
“straight,” “homosexual” and “heterosexual”) and of
same-sexed or opposite-sexed couples. They were asked to classify
each word or image as either gay or straight as quickly as possible.
Before each trial, they were subliminally primed with either the word
“me” or “others.” Those participants who showed more rapid
identification of gay stimuli when they were preceded by the word
“me” than by “others” (and a slower identification of
straight stimuli when preceded by “me” than by “others”) were
assumed to have an implicit attraction to the same sex. Participants
were also asked their sexual orientation, and the measure of interest
was the discrepancy between their implicit and explicit sexual
orientation.
If you're troubled by this measure of
implicit sexual orientation, one of the studies used a more face
valid measure of implicit attraction and obtained the same results.
In this measure, subjects were left alone and free to browse same-sex
and opposite-sex photos. It was assumed that differences in exposure
time would indicate their implicit sexual orientation.
The study looked at both the causes and
effects of a conflict between one's implicit and explicit sexual
orientation. The effect was predicted to be homophobia. Overt
homophobia was measured by questionnaires that looked at such things
as participants' self-reported attitudes toward gays, their attitudes toward
social policies affecting gay people, and the discriminatory bias of
assigning harsher punishments to gay people than straight people for
the same offense. Their measure of implicit hostility toward gays
also involved subliminal priming. Participants were either primed
with the word “gay” or not, and were asked to complete blanks
such as “K I _ _.” Filling in more aggressive words such as
“kick” after the gay prime was taken as an indicator of covert
hostility to gays. Both the overt and covert measures showed greater
homophobia among the sexually conflicted participants.
This finding supports one of Sigmund
Freud's unconscious defense mechanisms against anxiety, reaction formation. In reaction formation, people experience anxiety caused
by an unconscious desire to engage in some behavior that is
unacceptable to them, such as having gay sex. They defend against
this anxiety by engaging in exaggerated behaviors that imply just the
opposite of their unconscious feelings, such as becoming an anti-gay crusader.
These researchers were interested in
the child rearing practicies that produced conflicts between implicit
and explicit sexual orientation. The studies tested a proposition
from Deci and Ryan's self-determination theory which asserts that
controlling parents will produce children who are less in touch with
their feelings than than parents who encourage autonomy. This is
similar to the distinction between authoritarian vs. democratic
child-rearing. Participants were asked questions about their family
such as “I felt controlled and pressured in certain ways,” or “I
felt free to be who I am.” Those participants who reported coming
from authoritarian families were more likely to experience conflict
in their sexual orientation.
The researchers also asked participants
about their parents' homophobia. Homophobic fathers (but not mothers)
were most likely to produce young adults with this discrepancy in
their sexual orientation. Here's a video explaining the studies by
one of the authors, Richard Ryan.
What are we to make of these studies?
They are heavily dependent on questionnaire measures, which are
subject to distortion when dealing with sensitive subjects. I'm
particularly skeptical of college students' reports of their parents'
child-rearing practices. I'm more impressed with the subliminal
priming measures, both of implicit same-sex attraction and covert
hostility to gay people. If subsequent studies find a consistent
association between these two measures, we may have to acknowledge
that Freud got something right.
There is another study by Henry Adams
and others that supports the association of male same-sex attraction
with homophobia. The participants were college men who were
previously classified as high or low in homophobia by their answers
to questions such as “I would feel nervous being in a group of
homosexuals.” Subjects then watched three types of hard core
pornography: heterosexual, gay male and gay female. Sexual arousal
was measured using a plethysmograph, a rubber strain guage which fits
tightly around the penis and measures its circumference. (Isn't
research fun?) Both the groups high and low in homophobia showed
increases in arousal to the heterosexual and lesbian videos, but only
the homophobes were also aroused by the gay male videos.
Maybe these folks are on to something.
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