The video shows two teams, wearing
white and black shirts, passing basketballs. The viewers were told
to count the number of passes made by the white team, a doable task,
but one which requires their full attention. Midway into the video,
a person in a gorilla suit walks into the court, turns to face the
camera, thumps his chest, and leaves after 9 seconds on screen.
About half the participants don't even notice the gorilla. A
striking finding is the confidence with which some people deny that a
gorilla was present in the scene. As Daniel Kahnemann notes, “We
can be blind to the obvious, and we are also blind to our blindness.”
This is a classic demonstration of
inattention blindness. (Several
other demonstrations can be found at Chabris and Simons' website.)
It has obvious implications for the dangers of using electronic
devices while driving.
David Strayer and his colleagues at the
University of Utah have released a study, supported by the AAA
Foundation for Traffic Safety, comparing the amount of distraction
caused by six different secondary tasks:
- listening to the radio
- listening to a book on tape
- conversation with a passenger
- conversation on a hand-held telephone
- conversation on a hands-free telephone
- interaction with a speech-to-text email system
To
provide a basis for comparison, there were two control conditions:
- a baseline condition in which the driver performed no secondary task
- a cognitively demanding task (OSPAN) requiring participants to memorize words and solve math problems
Three
experiments were performed: in a laboratory, in a driving simulator, and driving an instrumented vehicle in a residential neighborhood.
Several measures were used to assess distraction: brainwave
activity, eye and head movements, brake reaction time, reaction time
and accuracy to a peripheral light detection task, and self-report
measures of difficulty. (The peripheral light detection task was
included to measure “tunnel vision,” the tendency to concentrate
only on the center of the visual field.)
In
addition to looking at these measures separately in each experiment,
Strayer standardized the measures and combined them to create an
overall measure of distraction. The baseline condition was
arbitrarily set at “1,” the OSPAN task at “5,” and the six
tasks were compared to these anchors.
- TaskWorkload RatingBaseline1.00Radio1.21Book on tape1.75Passenger2.33Hands-free cell phone2.27Hand-held cell phone2.45Speech-to-text system3.06OSPAN5.00
The
tasks fall into three clusters. The two listening tasks are the
least distracting; the three tasks requiring conversation fell in the
middle; and the task requiring speech-to-text interaction was the
most distracting. For comparison, a 2007 study by Strayer and Drews
found the distraction produced by hand-held and hands-free cell
phones to be equivalent to a blood alcohol level of .08, which is
legally intoxicated in most American states.
Unfortunately,
auto companies are installing voice-activated infotainment systems
such as Chrysler's UConnect, which they describe as a “solution to
distracted driving.” Both the auto companies and the public equate
hand-held with dangerous and hands-free with safe. For example, in one survey, 66% of drivers said hand-held devices were unacceptable
and 56% said hands-free devices were acceptable. However, Strayer
found only a trivial difference in distraction between hand-held and
hands-free cell phones. Relying on public opinion to decide which
devices are safe is a bit like asking people whether they saw the
gorilla.
Not
surprisingly, the Alliance of Auto Manufacturers dismissed the study
as “misleading,” since, they said, it focused only on the
cognitive aspect of driving and ignored the visual and manual
aspects. The statement is false, since eye movement and reaction
time measures were included. It is also inaccurate in its
implication that the cognitive, visual and manual aspects of driving
are separable.
You may also be interested in reading:
Book Review: Failed Evidence, by David Harris
New Year, New Blog
You may also be interested in reading:
Book Review: Failed Evidence, by David Harris
New Year, New Blog